various products on the marketPackaging and decoration printsWhat kind of visual feeling will it bring to people? Let’s understand and analyze it together with Hengzheng Packaging!
Our human eyes receive information through basic visual elements, that is, different arrangements of various colors and lights, combined into a visual language system. Therefore, visual language is caused by the sequence of visual elements, the strong and weak directions, the strong and weak directions, and psychological cues. The movement and changes of human eyesight. The packaging and decoration of products are based on the psychological sequence of cognitive processes and the logical sequence of thinking development, using visual language to capture people's visual attention, strengthen people's visual favorability, and increase the depth of visual memory. Making people form visual psychological associations, and then forming a good visual image, are the three stages of the visual process of packaging and decoration information transmission.
Successful sales packaging can make the product attract attention in the sea of products, that is, it can allow customers to form the so-called first feeling in their hearts during the critical 10-15 seconds of browsing the product. To this end, the following measures must be taken, one is to highlight , refers to using novel graphics and unique tones to attract people's curiosity, prompting people to shift from unintentional attention to intentional attention. According to the specific content requirements of packaging and decoration, you can highlight the brand or graphics, use exaggeration, contrast, repetition, Rhythm, novelty and other methods and various expression techniques create eye-catching objects. 2 is moderation, pointing out that the crowd should be moderate and just right, because being too weird and too strong will lead to over-stimulation, and the extreme will be reversed and make people feel Distaste; the design level is reflected in grasping the appropriate stimulation value and achieving the ideal attraction through reasonable stimulation. 3 is resonance, which refers to people's psychological resonance. If an image that people are interested in appears on the packaging, it can attract people's attention and Psychological closeness.
Now you should have some understanding of the visual process that packaging and decoration prints bring to people. I hope it will be helpful to you. For more information, you can log in to Anhui Hengzheng Packagingscience and technologyCo., Ltd. for related inquiries!
